Soheila Mahmoodi has a design approach deeply rooted in creating emotionally engaging experiences. She uses her background in theater stage design to understand how elements like texture, color, arrangement, and light impact the senses and shape the experience of the audience. This insight is transferred into her interior design work, where she aims to go beyond practical needs. Her goal is to create spaces that not only fulfill functional requirements but also connect with people on an emotional and sensory level.

Her philosophy of breaking away from fixed norms allows her to explore new possibilities in design, focusing on organic forms that evoke nature and ancestral communication methods. She combines these elements to create environments that are both thought-provoking and emotionally impactful.

Her journey from Tehran to Italy, where she initially studied theater stage design and then interior design, is a blend of cultural influences that shape her unique design style. The founding of “ArcoBlu Atelier” was a natural step in her career, allowing her to apply her vision of creating deeply connected and soulful spaces in both interior design and product development.